The story says that Vento found the name GINO painted in the back of his shop. Joey Vento established Geno’s Steaks in 1966. There are also theories that Pat’s rival restaurant, Geno’s Steaks, was first to add the cheese. It was in the 1950s when Joe Lorenza, who was the manager at Pat’s at the time, added cheese into the recipe. Geno’s SteaksĪt the time, cheese wasn’t a major ingredient of the steak sandwich yet. You can still find the establishment on 9th Street and Passyunk Avenue, Philadelphia. With the revenue he got from all these customers, Olivieri opened up Pat’s King of Steaks. Soon, Olivieri was selling steak sandwiches to regular and new customers.Įveryone from all over the city of Philadelphia came to Olivieri’s to get a taste of his steak sandwich.
#DEVOUR PHILLY CHEESESTEAK DRIVER#
The cab driver had told his fellow about the steak sandwich he got from the hotdog vendor in South Philly. The business-minded Olivieri didn’t hesitate and sold the sandwich.Īs you may know, word of mouth was the best kind of marketing there was long before the internet and social media. A cab driver smelled what he was cooking and asked if he could buy it from him. He fried it on his hotdog grill, added some onions, and placed it in an Italian roll. To remedy this problem, he went to the local butcher and bought a thinly-sliced rib-eye steak. One day, Pat got tired of eating hotdogs for lunch. Where did the Philly cheesesteak come from? Let’s dive deep into their origins to help you differentiate the real deal from all the copycats and spin-offs: Pat’s King of Steaksīack in the 1930s, there was a hotdog vendor in South Philadelphia named Pat Olivieri. In the same way, no trip to Philly is complete without getting a taste of the city’s iconic cheesesteak.īelow, we’ll talk about how you can tell when the Philly cheesesteak you’re eating is genuine. No visitor in Philadelphia should miss the Liberty Bell or the Independence Hall. It spearheaded the cheesesteak movement, bringing creative variations to the original recipe. In large part, it’s thanks to the Philly cheesesteak. Philadelphia’s food scene is finally getting some recognition. However, what makes you think you’ve had a real one? Have you had a taste of the real Philly cheese steak yet? It’s easy to think that with all the fast-food joints and restaurants that offer them.
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